OUR BEST SELLER
Bharwa Mirch Pickle (Stuffed Chilli Pickle)
Aam Ka Achaar (Mango Pickle)
Why Purvanchal Story
We don’t take shortcuts. We honor the Craft.
Hygienically Handmade
Prepared with care in a clean environment.
Local Farming
Directly sourced from trusted farmers.
Sun Cured
Naturally dried under sunlight.
Cold Press Oil
Pure and nutrient-rich extraction.
Ghar Ka Asli Swaad
In our kitchen, pickles are more than food they are memory, culture and legacy.
Each jar is made with patience, without compromise and recipes that have been perfected over generations.
We don’t chase trends. We preserve tradition. Every batch is hand made, slow cooked, and always honest.
“Bilkul natural, bilkul homemade, bilkul dil se.”
Founder Message
Namaste,
Rooted in Stories, Built with Purpose
For me, achar has never been just food. It is a memory, a ritual, and a way of expressing love. From my childhood in Purvanchal, I have seen how every pickle carries a story — of patience, purity, and care. The process of selecting the right ingredients, sun-curing them, and waiting for the perfect taste has always been sacred in our home.
Purvanchal Story is born from this very emotion. Every jar we make is inspired by the recipes passed down through generations in our family. We do not believe in shortcuts or preservatives. We believe in time, tradition, and trust.
Our dream is simple — to bring the authentic taste of Purvanchal to every home and make every meal a little more special.
Sudha Srivastava
Founder, Purvanchal Story
Co-Founder Message
Hello
Inspired by Stories, Driven by Impact
Growing up, I watched my mother create magic in the kitchen. What I saw was not just cooking but dedication, discipline, and deep respect for traditions. As the world moved towards fast and artificial food, I realised that these authentic flavours needed a modern platform.
Purvanchal Story is our effort to bridge tradition and today’s lifestyle. We want to celebrate regional pride, support local farmers, and bring pure, homemade pickles to people who value authenticity.
Our mission is to build a brand that represents heritage, quality, and trust — while staying rooted in the culture of Purvanchal. This is just the beginning of a long journey, and we are grateful to have you as a part of our story.
Dr. Parul Srivastava
Co-Founder, Purvanchal Story
BLOG POST
Discover the authentic taste of homemade, vegetarian pickles, crafted with love and natural ingredients.
Mango Pickle Magic
Experience the tangy, spicy delight of our homemade mango pickle, made with fresh mangoes and natural spices.
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Mixed Veg Pickle
A crunchy, colorful mix of vegetables preserved with spices, perfect for enhancing any meal with flavor.
Read More
Lemon Pickle Zest
Brighten your meals with our zesty lemon pickle, perfectly balanced with tang and natural spices.
Read MoreFrequently Asked Questions (FAQ)
Yes, all our pickles are prepared using traditional homemade methods.
No. We do not use any artificial preservatives or chemicals.
We use pure mustard oil for authentic taste and natural preservation.
If stored properly in a cool and dry place, they last for several months.
Keep the jar tightly closed and always use a dry spoon.